Abby (Xin)
Wang
Product Designer, Graphic Designer, Interior Designer
Hi! I'm Abby, a Toronto-based digital product designer who loves to use the design thinking process to discover problems and develop innovative and actionable solutions. I have studied at Beijing Technology and Business University for digital entertainment. Later, I graduated from Sheridan College with a diploma in interior decorating and a certificate in Digital Product Design. I've spent the past over eight years of Canadian and International working experience across different areas of design. Also, I enjoy working collaboratively with the team on solutions. Out of the design, you'll find me hiking, painting, and cooking.
Amazon App Redesign
The Problem: As a leading E-commerce platform in Canada, Amazon has a large customer base. Amazon is essentially used for buying and selling products or services. However, the mobile app still has a lot of space to improve since Amazon mobile app has overly cluttered with thousands of product images and too much information, which can quickly overwhelm users, especially new users. I redesigned the app based on search features to simplify and efficiently the shopping experience and enhance users' delight.
My role: Analysis & Ideation, UX & UI Design, Prototyping, User Testing
What I did:This is an individual project. The UX design process is from discovering, defining, developing, and delivering. I did an analysis of the current app flow and map, research for competitive analysis, creating low fidelity user flow and wireframes, prototype, and iteration.
I enjoyed this project because it is a fun and learning design process. As a frequent user of Amazon, I always want to have a chance to improve the user experience and user interface design. I am happy with the new features and outcomes which meet the goal.
Commu App-Workshop
The Challenge: The industry partner Yelp presented our team with a design challenge for our capstone project. My team and I were tasked with developing a solution to help with "How might we help consumers learn about the best spots in their neighborhood and share their experiences."
My role: Researcher, Facilitator, Reporter, Lead Designer
What I did: This is a team project. Our team defined our roles early in the sprint process. We conducted our sprint phases (Research, Empathize, Define, Ideate, Prototype, and Test). I contributed and supported at every stage of the process. I enjoyed the project because the experience was amazing, challenging, and fun. Our team had a chance to develop a project from start to finish. Also, I am happy with the outcome of commu app, and it's a pleasure to work with our team.